E-commerce sales will be stronger than the High Street this Christmas

Despite the constant barrage of doom and gloom surrounding the current ‘credit crunch’, it seems online sales are looking healthier than ever.  Indeed the subsequent recession may even result in an increase in online spending rather than high street retail shopping over the next few weeks as cost-conscious shoppers search for online bargains.

Current trends indicate online buyers are shifting a greater percentage of their total spending away from physical stores to the Web.  Those worried about Christmas overspending in the current climate are likely to turn to the internet in search of inexpensive gift ideas - and there are plenty of online stores that hold the items they want.  With many offering free postage and delivery, it’s an obvious way to save time and money.

Several recent surveys have indicated the strong spending shift from physical stores to eCommerce sites is expected to continue this Christmas season. One US Survey estimated almost 50% of Christmas gifts would be purchased online rather than in High Street stores – the first time the web has overtaken physical shopping.

To sum up, many consumers who previously wouldn’t have considered shopping online, will be doing so this Christmas – and it’s a trend that continues to rise.  Despite the general economic downturn, it seems business on the web is still booming.  Which means there’s never been a better time to get your business online.  If you’ve got a product or service to sell and you’re NOT currently selling online, you’re almost certainly missing out on sales.  Contact Immediasite for some free advice on how to get started.