Immediasite Email Marketing Manager

Imagine hiring a Marketing Manager who is really passionate about promoting your business – not just locally, but throughout the world.  All you have to do is give him a little information about your company and the products you sell and leave him to do the rest.  What’s more, he’s always on duty (24 hours a day), never takes a day off sick, never takes any holidays, and best of all – doesn’t even want paying a salary for his trouble !

Sounds like an impossible dream, but in fact, by utilising your Immediasite Marketing Manager, you can get the same results as our friend in the example above.  How does it work?  Something like this – by sending your prospects and customers regular communications by email you keep yourself and your business at the front of their minds.  So when they next need your product or service, who are they going to think of first? 

There are other benefits too.  By communicating regularly with your customers and sharing useful information with them, you build a bond of trust. 

Your Immediasite Marketing Toolkit gives you everything you need to create your own regular newsletters for your customers and prospects – and it’s simple to use too.  You create your newsletter using exactly the same process as you use for building your webpages, so there’s no need to learn a completely new system in order to get things moving.

Let’s get back to our imaginary Marketing Manager for a minute.  It would be nice if he could give us regular updates to tell us how our efforts have fared.  It would also be good if he could assure us that his marketing efforts are targeting the right people. 
How does he go about doing the job?  First, he makes sure your site visitors are made welcome and encouraged to sign up for your newsletter – he might even offer visitors a free report on a subject that interests them.  He will of course make sure your visitors’ details are protected by the relevant privacy policies.  Next, he will send your prospective customer a personalised email packed with information about your business.   

You can be as creative as you like when you devise the emails you’ll be sending out – and you can also tailor-make them to suit specific subscribers or groups.  For example, customer A might have expressed an interest in green widgets, whereas customer B has expressed an interest in red widgets – so target your ‘Red Widget’ promotion to customer B and send something different to customer A.

Throughout the process, your virtual Marketing Manager will be building a database of customers that will prove invaluable as you introduce new promotions, offers, products, or services.   

You’ll soon wonder how you ever managed without your Immediasite Marketing Manager – and the nominal outlay to subscribe to the service is truly insignificant compared to the customer database you'll be building and the sales it will generate!