Preparing your online shop for the Christmas rush

Christmas is closing in fast and with UK shoppers forecast to spend more than ever before online, are you ready to take advantage of this trend?  As an online retailer, have you done all possible to capitalize on the surge of seasonal online shoppers in search of gifts and bargains? 

Ask yourself what you can do in order to make your website stand out from your competitors. Start by making it as easy as possible for online shoppers to find exactly what they want on your pages.  If your pages allow a search either by category or price then your customers will find it easy to shop with you – and are more likely to return next time. Consider setting up specific voucher codes for the Christmas season – it’s an excellent way to make your customers feel they are getting a good deal.

Or how about giving your website a Christmas-inspired design makeover?  Whether it’s a simple Christmassy picture or a completely new design, it’s a powerful way to remind your site visitors that Christmas is almost upon us.  Or how about some Christmas themed navigation buttons?

Offering a gift wrapping service is a nice personal touch which also adds ‘convenience’ value to the purchase or perhaps consider offering a shipping discount throughout the festive season. On that subject, a recent report indicated that 20% of online sales are abandoned owing to lack of clear delivery costs – so make sure your delivery options and prices are clearly stated and easy to find.

As the number of online shoppers continues to rise (and the average amount they’re spending too) it makes sense to optimize your site as much as possible for the Christmas rush.  And don’t forget to use email marketing to stay in touch with those customers throughout the year…

To find out more about online shops, ecommerce, and email marketing, just contact us on 01753-832750 or by completing the form below.