How to Create an Email Marketing Campaign

Email Marketing is a proven method for driving traffic to your website thus generating sales.  It's a relatively recent marketing technique which offers huge advantages over traditional paper mailouts - it's much quicker, much easier, and much cheaper.  What's more, you can also monitor the results to see what works and what doesn't.

What is 'Email Marketing?'

Let's explain how email marketing works:  by sending your existing and prospective customers a regular email communication, you maintain contact which means you're likely to be the first business they think of when they need your product or service.  For example, imagine you sell children's toys online.  Every time you take an order, the details are added to your database.  Every month you email your database of customers with a short newsletter detailing special offers, latest products and so on.   Chances are you will often receive orders within minutes of sending out the email - your customers are reminded that you're out there and this regular communication prompts them into action.

The Immediasite Email Marketing Toolkit is simple to use, provided you follow a few basic rules.  Firstly, keep the newsletter short enough to read from start to finish in about 5-6 minutes - that means sticking to 2 or 3 news items only.  Now here's the important part:

Each article or news item should have it's own webpage on your site.  The newsletter itself just contains a short introductory paragraph to the full article.  There are three reasons for this:

• The Visitor Tracking tool can then tell you which articles your readers have clicked through to read
• The webpages you've created for your articles are likely to get picked up by the search engines
• Your newsletter is less likely to be rejected as spam by the recipients email system

In short, it's no use just typing one long stream of text  straight into your newsletter because you want be able to tell which elements were of interest to your readers - and you're missing out on a chance to boost your search rankings too.

To find out how user-friendly the Immediasite Email Marketing Toolkit is, take a look at our tutorial (in PDF format):  CLICK HERE TO DOWNLOAD OUR EMAIL MARKETING TUTORIAL PDF

And if you're not currently using email marketing and would like to find out more, please contact us using the form below or call us on 0845 345 4005: 

Thank you for your interest. A member of the Immediasite team will contact you shortly for further discussion.

Read recent BBC News article: Google Dominates World Search