Measuring the Success of your Email Marketing Campaign

Email Marketing is a proven method for driving traffic to your website thus generating sales.  Although it's a relatively recent marketing technique it offers huge advantages over traditional paper mailouts - it's much quicker, much easier, and much cheaper.  What's more, you can also monitor the results to see what works and what doesn't.

Monitoring the results

The Immediasite Email Marketing Toolkit lets you do much more than simply see who's opened your newsletter.  By linking the main body of your newsletter to individual articles and news stories (each of which has its own page on your website) you can see who has clicked through and read each article.  

Each article or news item should have it's own webpage on your site.  The newsletter itself need only contain a short introductory paragraph to the full article.  There are three reasons for this:

• The Visitor Tracking tool can then tell you which articles your readers have clicked through to read
• The webpages you've created for your articles are likely to get picked up by the search engines
• Your newsletter is less likely to be rejected as spam by the recipients email system

Although it's acceptable to write the full content straight into the body of your newsletter, this method won't allow you to tell which elements were of specific interest to your readers - and you're missing out on a chance to boost your search rankings too.  If you're using the Immediasite system, you have the option to 'View Advertising and Email Marketing Campaigns'.  This powerful tool will show you how many people have read your newsletter and which articles and pages they clicked through to on your website.  Useful information for follow-ups. 

You also have the option to create discount voucher codes (which can be incorporated into your newsletter as a special offer) and again, see exactly who has taken up the offer and used the code to place an order. 

REMEMBER HOW IT WORKS:  

By sending your existing and prospective customers a regular email communication, you maintain contact which means you're likely to be the first business they think of when they next need your product or service.  For example, imagine you sell children's toys online.  Every time you take an order, the details are added to your database.  Every month you email your database of customers with a short newsletter detailing special offers, latest products and so on.   Chances are you will often receive orders within minutes of sending out the email - your customers are reminded that you're out there and this regular communication prompts them into action.

If you're not currently using email marketing and would like to find out more, please contact us using the form below or call us on 0845 345 4005: 

Thank you for your interest. A member of the Immediasite team will contact you shortly for further discussion.

Read recent BBC News article: Google Dominates World Search