The basic premise behind email marketing is simple:  by sending your customers or prospects a regular communication by email, you’re keeping yourself and your business fresh in their minds.  So the next time they need your particular product or service, they’ll think of you first – before your competitors. 

A newsletter serves several functions:

• it keeps customers up to date with developments in your industry
• it keeps them up to date with developments within your company
• it keeps your company in the forefront of your customers’ minds

Distributing your newsletter by email, gives you a number of advantages.  Firstly – cost.  Imagine how much it would cost you to print a thousand double-sided full colour sheets.  Now add the cost of postage, then add the cost of your time to batch them all up and send them out.  You can do all of this online for just a few pence – AND it will take you hardly any time.

Sending out a regular newsletter to your database of subscribers – all willing to receive your communication – helps to drive traffic to your website and of course helps boost your sales and profits.  What’s more, it’s a marketing strategy that costs very little and doesn’t need a huge time investment to implement. 

Your newsletter serves to inform your customers and prospects about your company’s products and services.  You keep people updated about what's going on within your industry and within with your company – and you can also let people know about your latest promotions and special offers. Best of all, you remind your subscribers that you’re out there ready to do business with them.

In a worse case scenario, even if the email recipient doesn’t actually read the newsletter, they will have at least registered who it came from (and it’s not really a nuisance unless they have specifically asked NOT to receive it).  So to sum up, by sending your audience a nicely written, information-packed, newsletter on a regular basis you ensure your company is the first one they think of when they have a need for the product or service you offer. 

Immediasite websites can include a full email marketing system located in the Control Panel of the site.  If you would like this facility added to your current website, please contact us to discuss further.  

Next month's article:   What to write about.